![]() Ĭonsidering the market opportunity and potential challenges, FirstV1ision should consider the following actions in order to thrive in the (cutting-edge?) sports industry: One might think that it’s not easy, but players such as Andrés Iniesta (FC Barcelona) and Serge Ibaka (Oklahoma City Tunder) have already showed their support by becoming partners and investors of the company. Sport players: To get the content to the spectators, FirstV1ision must get players on board.This might prevent some small and mid-size corporations to rent or acquire the product. Price: There is no official price for the garment disclosed on FirstV1ision’s website, so one might guess that it isn’t inexpensive.It makes up a value chain that FirstV1sion must closely track in order to make sure that the content properly reaches the audience. At the same time, media rights have to be bought in order to get the content to the audience. ![]() Broadcasting: Production companies rent FirstV1ision’s units to sell the content to broadcasters.The company has to continue making sure that these brands -such as Nike or Adidas- don’t pose any future threats. Compatibility with sports manufacturers: FirstV1sion makes its products on base kits from any brand, so there aren’t any copyright issues with club sponsors.Thus, the startup isn’t facing any regulation issues so far, but -in light of its novelty- potential-new legislations must be closely tracked. FirstV1sion works with players that have given prior consent to broadcast their garments’ videos. Regulation: There are regulations in place in some countries that limit the use of personal data like the data coming from sports players.There are a number of challenges, though, that FirstV1ision needs to consider. We might consider the sports industry to be innovative however there is still much room for technology companies like FirstV1ision to elevate this industry to the next level. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists By being a first mover, FirstV1sion has a competitive advantage worth exploiting. However, none of these companies have yet launched a product like FirstV1ision’s. Other small companies have entered the market by introducing smart clothing which incorporates sensors that track cadence, muscle effort and heart rate, among other metrics. In addition, the so called wearable technologies have allowed companies such as Fitbit or Garmin to modernize the sports industry while achieving highly successful results. The audience numbers prove that it has great market potential. ![]() FirstV1ision is taking it one step further by creating a unique and immersive experience that allows the viewers to position themselves in the players’ eyes. The 2014 FIFA World Cup Brazil reached a global in-home television audience of 3.2 billion people, the last Super Bowl had 111.9 million viewers …these and many other sports tournaments engage millions of people to watch their favorite sports players in real-time from home. The sports industry presents some opportunities Intel named it one of the ten most interesting wearables of the year (2014). With its innovative clothing, FirstV1ision goes beyond these two sports, allowing other sports fans to become engaged with and directly learn players’ techniques. So far, it had only been possible in Formula 1 and Mountain biking, by installing cameras in racers’ helmets. It is the only company in the world capable of transmitting an athlete’s point of view, live, during an official game. To do this, the Spanish startup integrates the most advanced audiovisual and radio transmission technology into elite athletes’ jerseys. Founded in Barcelona in April 2014, FirstV1sion’s mission is to develop products that bring the true reality of sports closer to the fans.
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